Gen Art and Rock Media Merger Announced

Gen Art, known as the industry leader in producing showcases for emerging talent in film, fashion, music and the visual arts, announced today that it is will merge with Rock Media & Entertainment. Rock Media has emerged as a well-financed player in branded entertainment, media, and fashion. Both companies will continue to produce a broad array of entertainment properties that will provide extensive and varied content for their brands, advertisers, related media, and corporate partners.

The merged entity Rock Media, will change the company name to: RMGA LLC. The combined entity will immediately position RMGA as a major force in branded entertainment specializing in film, fashion, art and music with strong financial resources and unique assets making RMGA extremely competitive in this marketplace. RMGA will continue to produce programming, content, and events under both the Gen Art and Rock Media brands. The four principals and founders will run the Company, from the two companies as partners; Scott Rosenblum of Rock Media will serve as RMGA’s CEO, Gen Art CEO Ian Gerard and Rock Media’s Nicole Purcell will act as the company’s Co-Presidents, and Gen Art’s President Stefan Gerard will be RMGA’s COO.

The two companies will kick-off their inaugural joint event as RMGA when they will produce Gen Art’s 15th Anniversary Fresh Faces in Fashion show on September 15th as the grand finale of the Style360 shows (September 12-15) presented by HFM Media. The companies have also confirmed that Gen Art will be moving its Los Angeles Fresh Faces in Fashion show to be the centerpiece of Rock Fashion Week L.A. to take place on Thursday, October 29 during the 4 day program at Paramount Studios in Hollywood (October 28-31, 2009) and they will be producing a celebration of Miami emerging designers during Rock Fashion Week Miami at the Eden Roc Hotel, slated for October 14-18.

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